Videogames 9 - fandom and active audience theory
Key Theory 18 - Henry Jenkins - Fandom Theory An active theory of audience response, that simply implies that an audience member is able to do whatever they please with what they have been provided in a media product. A 'fandom' refers to a greatly organized, motivated audience of a particular media producer franchise that in many cases help in the construction with a media product due to their active role of engagement with it. Jenkins argues that audiences appropriate the producer's texts in ways of which were unintended or expected. (This is called 'Textual poaching - Where the audience 'takes' what they want from a media product.' Fans in many cases construct their social and cultural identities through these media products as opposed to just playing their game or watching the tv show. This could be in a number of ways, utilising imagery from said product, creating 'subcultural capitals' to form communal social bonds with online forums like Redd...