Water Aid Charity Advert Analysis
Claudia sings Sunshine on a Rainy Day Water Aid (2016) Codes and conventions: Following Roland Barthes' theory of codes, we see a referencial code in the form of the British radio presenter, it immediately helps the audience to locate and understand where the scene is taking place, this is also paired up with that of rain, something that people in the UK are stereotypically (and often truly) annoyed by and it's presence. - This makes it more impactful and thought provoking to the viewer when they see the barren location that is devoid of rainfall immediately afterwards, subverting the annoyance. Applying Claude Lévi-Strauss' theory of Structuralism, we can see the advertisement using this to their advantage in numerous ways, it is day where Claudia's village is not night time, thus it is hot and not cold, arid and not lushious, etc. Camera work: The character of Claudia is framed centre of the screen for a majority of the shots, asserting her as th...