Woman Magzine - Creme Puff Advert

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Image result for woman magazine puff creme advert

Mise-en-scene: 
The man - We see a handsome suit-and-tie wearing man smiling behind the female model in the image, reinforcing the breadwinner mentality that men were always supposed to be formally dressed for their work, notably we see a ring adorned by him too on the ring finger, though this isn't the same for the woman. This could be the creators of Creme Puff trying to represent the product as irresistible to even the most off-limits men, and perhaps a reason for certain women to purchase it.
Mode of address: 
Though the piece does not address the viewer directly through the image, it gives the implication that the buyer of the product is just so heavily invested within it that she doesn't have the spare attention for such, while having what we assume to be her partner also failing to directly address the spectator it puts emphasis on the patriarchal ideology of pleasing men at that time by having his line of sight upon her, implying similar results would be achieved by the spectator if they were to purchase the product. 

 We do see direct address prominent within the body text below the main image, holding a semantic field of easy and efficient beauty.

 'easy' 'simply,' 'handy' and 'quick' - All make the application of the product sound like a swift ordeal without any fuss, and speaks to the target audience of give or take 25-35 year old women who more than likely find themselves with their time of the essence, whether it be needing to get to work or being somewhere important. 
'invaluable', 'greatest', 'lovely', 'rich', 'velvety', 'flawless' and 'luxury' - Stand in juxtaposition to the first set of words, finding an association with royalty and expense which is worked up over time rather than in an instant to most, giving us the assumption that the product is some kind of miracle. 

 Lexis:

'Beauty at a moment's notice...' holds the implication that the purchaser isn't beautiful already without having bought it, and they'd be better off if they tried the product, a better version of themselves regardless of how they looked prior.

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