A (B)yron (S)tory Media Studies Blog

  Marketing - The process of actively selling a product. You are offering the potential consumer an incentive towards buying it.  Distribution - Giving a media product out.   Circulation - The total number of times a product has been viewed or bought. Humans has been distributed in a number of ways, from Channel 4, AMC, and STV then to  Netflix.  Spot Advert - 30 Second TV spot during ad break, which in turn is used to finance the tv shows.  Persona Synthetics 30 Sec Tv spot: The marketing campaign for Humans is seen as atypical, as well as subversive. Unlike the vast majority of other tv show marketing/promotional campaigns.  The advert does not directly inform the viewer that it is an advert for the tv show 'Humans' but instead it advertises the in-universe synths.  It doesn't feature any of the cast members, despite their well-known faces potentially having the ability to bring in viewers. Makes usage of guerilla marketing (when a product is advertised in an unconvention

Gender Performidity theory by Judith Butler Sex does not equal Gender. Gender is a performance. According to Butler, there are not just two genders, there are far more beyond male and female, a whole range beyond this. 'Are you a lesbian?' A question Butler says she was asked by a teenage girl due to her appearance, this is the workings of gender performativity. Anita for example from Humans, for example, has  a huge amount of gender performativity. Her stereotypical representation of gender entirely shifts the dynamics of the household. Lizbett Van Zoonen - 'Men and women are treated differently in our society.' bell hooks - 'Feminism is for everyone.' Bell considers herself an intersectional feminist, the idea that feminism isn't just women, its all different kinds of women.  The way in which women are treated in society greatly affects the way in which men are treated. (EG:  A middle-aged man works at a primary school and is asked why he works there. '

 How to answer an exam question. Don't think at all. Spent hours of study, essays, coursework, etc, and discussions in class- So there shouldn't have to be any thinking whatsoever. Its already been done and cultivated over time. Just apply the structure to any question that comes up. PEA Point Evidence Argument How would an audience respond to and interpret the representations of this media product? Explore the ways in which audiences can respond to and interpreter the representations of gender in Humans . 1. Underline/Highlight key terms. Explore the ways in which audiences can respond to and interpreter the representations of gender in  Humans . 2. Think of an argument, a knee jerk reaction to run with on the question. There are lots of ways in which audiences can respond to gender in Humans. 3. The plan Spew everything relevant to the question that you can out, theories,  scenes from the text, etc. EX: Liesbet Van Zoonen LVZ Stuart hall - theories of representation Gender Pe

  Click here to see my physical written notes. (Updated 2nd December 2020)