Media Studies Notebook Images

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 Click here to see my physical written notes. (Updated 2nd December 2020)

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Formation - context

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The use of bricolage Intertextuality - Where a media product or text makes reference to another media product or text.   Bricolage - Where a media product is constructed with iconography and conventions from many other texts , creating entirely new meanings. Often used when discussing postmodern media products. An example of a media product  that uses bricolage is a 'mashup'. For an excellent example of bricolage, check out Quentin Tarantino’s  Kill Bill  (2003) What specific elements of iconography did the producers of  Formation  use from  That B.E.A.T ? Throughout the song we hear a secondary voice to Beyonce's of a male rapper, assumingly considering his dialect and so forth a representative of the niche 'bounce' genre of music native to New Orleans. We see the prominent  featuring of a dance, again clearly referrential towards the bounce community, with the anchorage pretty evidently announcing pride to the people of Ne...
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Woman Front cover (August 1964) /Adbusters question

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 Woman Front cover (August 1964) Front cover - Encourages audience to purchase the magazine. Woman's Realm, Woman's Own,  Woman --> All ran by the publisher, IPC. --> Monopoly on that market.  Competitor to Vogue magazine, both sold to female target audiences but are binary opposites --> Middle class women.  What makes the cover for 'Woman' overtly conventional? The masthead ->  sans-serif font, -> large and eye-catching. Cheap cover price -> Appeals to working class target audience. Main image -> Large, takes up two thirds of the page. Brand identity -> Very particular, you know what you're getting. -> Working class, middle-aged, conventional women ->  Reinforces patriarchal hegemony.  Selling a lifestyle to the target audience Aspirational image -> You could be her, 'Are you an a-level beauty?' -> anchorage to the photo directly addresses viewer. Alfred Hitchcock -> intertextual reference to famous celebrity -...
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Humans Breakfast Scene Analysis

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  MES: Binary opposition  of the stereotypical white suburban middle-class British family, to Asian actress. In a wide shot of the entire breakfast table, this is binary opposition between Anita, and the Hawkins family is reinforced through MES of Gemma Chan's sturdy posture and straightened hair, constructing the character as polite, perfect, with the placement of her hands at her lap encoding her as concentrated. Whilst in juxtaposition to the slouched Hawkins family, and their messy bed heads.   American-British coproduction, which explains the placement of the show as in and around the city of London, as this is an expectation of a British tv-show.  Ensemble cast leads to a wider range of representations -> wider range of audiences -> Higher profit for Humans. Paul Gilroy, Postcolonial Theory --> Anita as an East-Asian, in comparison to the white Hawkins. --> Anita is constructed as a slave as opposed to a worker or a maid, based upon her costume...
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