Question: In what ways can the television industry uniquely convey issues, events and representations? Make reference to Humans in your answer.

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Question: In what ways can the television industry uniquely convey issues, events and representations? Make reference to Humans  in your answer


  • How is the television industry a specialised industry?

  • How is the TV industry different from the film industry?
    TV:
    -Often lower production budget
    -Different forms of distribution, such as streaming (Netflix, HBO Max, though films are leaning in this direction too in recent times.) and live television.
    Film:
    - Higher  production budget and expectation for money-back.
    - Primarily tied to cinema experience, more of an 'event'
    - Less serialised, shorter overall runtime than a tv series.
  • How do television shows make money?
    Television shows often make money primarily from advertisements during their runtime.
  • How are Humans and Les Revenants distributed to their target audiences?
    AMC, and Channel 4 at initial release, then streaming platforms like 4OD and Netflix afterwards for additional profit.
  • Could these shows be considered to be successful? Explain your answer

  • Who made Humans? (hint: it wasn't just Channel 4! Who else got involved, and why?)
    Unlike the BBC, Channel 4 receives no public funding. It is funded entirely by its own commercial activities. Most of their primary income comes from advertising revenue. (I.E. ad spots, product placement, etc.) That said, channel 4 is owned by a subsidiary of the UK government.
  • How did the makers of Humans ensure it's success? (think cast, genre, iconography, soundtrack, marketing, etc!)

    Hegemonically attractive, and diverse cast with representations of many different groups,  suburban middle-class white family, east-asians, young people, middle-aged, etc. 

    Sci-fi genre is extremely popular, especially with a niche dedicated fandom behind it. This automatically grants the producers a lucrative target audience for the show's preferred reading.

    Guerilla marketing -> Diegetic tv commercial ads, 
  • Theories related to television industry:
    Sonia Livingstone and Peter Lunt – regulation - It is becoming harder and harder to regulate media in a expanding online world. 

     The increasing power of global media corporations, together with the rise of convergent media technologies and developments in the production, distribution and marketing of digital media have placed traditional approaches to media regulation at risk.

     Online media production, distribution and circulation in particular often allows producers to completely ignore media regulations

    David Hesmondhalgh – cultural industries -

     'Culture' and 'industry' are two terms that are often at odds with one another

     Producers try to minimise risk and maximise audiences through vertical and horizontal integration,

     They also standardise and format their cultural products (e.g. through the use of stars, genres, and serials)

    The largest companies or conglomerates now operate across a number of different cultural industries.

    The radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries.

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