A (B)yron (S)tory Media Studies Blog

  Marketing - The process of actively selling a product. You are offering the potential consumer an incentive towards buying it.  Distribution - Giving a media product out.   Circulation - The total number of times a product has been viewed or bought. Humans has been distributed in a number of ways, from Channel 4, AMC, and STV then to  Netflix.  Spot Advert - 30 Second TV spot during ad break, which in turn is used to finance the tv shows.  Persona Synthetics 30 Sec Tv spot: The marketing campaign for Humans is seen as atypical, as well as subversive. Unlike the vast majority of other tv show marketing/promotional campaigns.  The advert does not directly inform the viewer that it is an advert for the tv show 'Humans' but instead it advertises the in-universe synths.  It doesn't feature any of the cast members, despite their well-known faces potentially having the ability to bring in viewers. Makes usage of guerilla marketing (when a product ...

Gender Performidity theory by Judith Butler Sex does not equal Gender. Gender is a performance. According to Butler, there are not just two genders, there are far more beyond male and female, a whole range beyond this. 'Are you a lesbian?' A question Butler says she was asked by a teenage girl due to her appearance, this is the workings of gender performativity. Anita for example from Humans, for example, has  a huge amount of gender performativity. Her stereotypical representation of gender entirely shifts the dynamics of the household. Lizbett Van Zoonen - 'Men and women are treated differently in our society.' bell hooks - 'Feminism is for everyone.' Bell considers herself an intersectional feminist, the idea that feminism isn't just women, its all different kinds of women.  The way in which women are treated in society greatly affects the way in which men are treated. (EG:  A middle-aged man works at a primary school and is asked why he works there. ...

 How to answer an exam question. Don't think at all. Spent hours of study, essays, coursework, etc, and discussions in class- So there shouldn't have to be any thinking whatsoever. Its already been done and cultivated over time. Just apply the structure to any question that comes up. PEA Point Evidence Argument How would an audience respond to and interpret the representations of this media product? Explore the ways in which audiences can respond to and interpreter the representations of gender in Humans . 1. Underline/Highlight key terms. Explore the ways in which audiences can respond to and interpreter the representations of gender in  Humans . 2. Think of an argument, a knee jerk reaction to run with on the question. There are lots of ways in which audiences can respond to gender in Humans. 3. The plan Spew everything relevant to the question that you can out, theories,  scenes from the text, etc. EX: Liesbet Van Zoonen LVZ Stuart hall - theories of representation Gen...

  Click here to see my physical written notes. (Updated 2nd December 2020)

So I jumped the shark a little bit here in my answer... plan: Both conventional and extremely unconventional: Conventional to the Artificial intelligence subgenre -The syths are an allegory for the contemporary audience (more specifically British demographic) and their anxieties to the rapid advancement of technology. Reflective of the modern zeitgeist. Humans aired initially 2015 Steve Neale - Repetition and Difference Lisbett Van Zoonen - Feminist Theory Laura Mulvey - Male Gaze Polysemic science fiction is always an allegory - but Humans follows an Alternate present subgenre over something on the nose as Star Wars/Trek. Automata Binary/Diametric opposition commodity fetishism -  The other Whore/Madonna Scenes to refer to: Breakfast Scene and Strip club Complex representations of gender To what extent does the first episode of Humans conform to conventions of the science fiction genre? [15] (25 minutes) Within the first episode of 'Humans', released in 2015,  we are introduc...

  What is the name of your artist? Kneel Diamond Representation is important to your artist. Who are they keen to represent? Individuality, and being one's self. To everyone, but more particularly people like himself, Young men. Your artist is a celebrity and a style icon. How do they feel about this? What sets them apart? Kneel Diamond is aware of their presence as an icon, but plays it off modestly and brushes comments upon such aside as though their status is nothing. They are set apart from the norm, for this reason, despite their Since your artist is a style icon, what are they going to wear on the front cover of your magazine? The artist will be wearing the fox-creature onesie featured towards the latter part of the 'Baby you're a haunted house' music video, as it is both iconic visually, and it also feeds back into the advertised product. Your artist is targeting a niche audience. How do they do this,. and who is this audience? Though it is young men as the gener...

 1 - How and why will you use media language in your cross-media production? The costume design within the music video will be purposely campy, and goofy, as to align with the artist's unconventional clothing style and overall aesthetic to their brand. Clear Horror inspired iconography will be used to emphasize the genre's thematic importance to the music video: Props such as an axe, flashlight, porcelain dolls, wax candles. Graveyard setting /w tombstones. Abandoned Church. Dark low-lit locations. 2 - How and why will you construct representations of individuals, groups, and issues/events? A major element to the music video will be that it will be black and white, and grain filtered for the vast majority of the runtime, firstly as an intertextual reference towards the horror genre, but secondly to be representative of a dark period of life but by the end of the video the contrast and tonal shift to color within the final performance highlights a 'light at the end of the tu...