Curran and Seaton - Power and Control Definitions

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Curran and Seaton - Power and Control Definitions
  • Synergy
    - Synergy is the concept that the combined value and performance of two companies will be greater than the sum of the separate individual parts. Synergy is a term that is most commonly used in the context of mergers and acquisitions (M&A).
  • Social Marketing Social marketing has the primary goal of achieving "social good". Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behaviour.
  • Traditional MarketingTraditional Marketing refers to a kind of promotion, advertisement in which companies used this method in the early period to market their product. This Marketing includes print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc.
  • Viral MarketingViral Marketing is that which is able to generate interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person. The idea is for it to be the users themselves that choose to share the content.
  • Press Marketing Official statements delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements. Press releases can be delivered to members of the media both physically and electronically.
    (Every celebrity who's visited Jimmy Fallon or Late Night talk shows ever.)
  • PR Stunts
    Its as simple as it sounds, PR Stunts, or public relations stunts are events designed to attract attention to the cause of the performer... This for instance could be an actor 'accidentally' letting spoilers slip, or acting controversially as a ploy to pull interest to the project.
  • Fan Created MarketingIn recent years, media conglomerates have become more aware of how fan labor activities can add to and affect the effectiveness of media product development, marketing, advertising, promotional activities, and distribution. They seek to harness fan activities for low-cost and effective advertisements (such as the 2007 Doritos Super Bowl Ad contest) at the same time as they continue to send out cease and desist to the creators of amateur fan products—threatening legal action whose basis is increasingly being questioned by fandom rights groups like the Organization for Transformative Works, which assert the transformative and therefore legal nature of fan labor products.
  • Guerrilla MarketingGuerilla Marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
  • Cultural Industries - 1982
    A text book written by David Hesmondhalgh, the book explores that     of cultural production and consumption in the global media landscape, bringing together a huge range of research, theory and key concepts.


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