Logo Analysis

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Analysing the Spotify logo:
Related image
The colours:
Green -
  • Association with nature/ life, etc.
  • GO! - Implication of positive action/ stimulation.
  • Health
  • equilibrium

Black -
  • Mystery 
  • Power
  • Authority
  • Formality
  • Evokes strong emotions
  • Elegance


  • Notably, there is significantly less a ratio of black to green, emphasising there is more good and positivity with the brand then there are perhaps the negative associations of black with darkness, death, etc.

Life > Death

The 3 lines: 

  • Curved edges to have to give it a relaxed, laid back feeling. 
  • Waves imply relaxation, hold an association with sound or beats.
  • Simplicity

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