Alfred Hitchcock Women Magazine Analysis

Analyse two of the images included in this article. Consider shot type, costume, and especially the anchorage provided by the lexis of the captions. What ideological perspectives are being constructed?

The interview is an interesting gateway to the period of 1964 and it's representation of women simply through the language that Hitchcock uses to describe them, constantly objectifying women throughout a magazine that's target audience was clearly intent on being those he spoke upon. 

In what ways does this article confirm patriarchal hegemonic ideologies relating to women?

Alfred Hitchcock born on the 13th of August 1899 in Leytonstone, Essex, England, stated to be one of the most influential and majorly studied directors ever. Though alongside this, he is known for his many controversies, most infamously that of those revolving around his treatment of the actress Tippi Hedren, who'd starred as the leading lady in a trio of his films, 'Discovery', 'The Birds',  and 'Marnie'. Doing such excessive things as having costume designer Edith Head prepare a range of outfits for Hedren's personal life. - And put her through what was essentially just abuse on the set of 'The Birds' by having a group of prop men fling live crows, ravens,etc at her as a supposed means of improving her performance. Often quoted to be known for his saying that 'actors are cattle.', Tippi's case was one in many such cases of grooming women on set.

And now a list of my favourite Hitchcock hot-takes from this interview... :

• 'They're like snow-capped volcanoes.'
  
• 'They're the most unobtrusively seductive creatures in the world.'
  
• 'I'm convinced that one of the first signs of indifference in a wife when her cooking suffers.'
  
• 'Perhaps it's because I'm such a happily married man that I can look at women quite objectively, without letting emotion clutter up the view.'