Woman Front cover (August 1964) Front cover - Encourages audience to purchase the magazine. Woman's Realm, Woman's Own, Woman --> All ran by the publisher, IPC. --> Monopoly on that market. Competitor to Vogue magazine, both sold to female target audiences but are binary opposites --> Middle class women. What makes the cover for 'Woman' overtly conventional? The masthead -> sans-serif font, -> large and eye-catching. Cheap cover price -> Appeals to working class target audience. Main image -> Large, takes up two thirds of the page. Brand identity -> Very particular, you know what you're getting. -> Working class, middle-aged, conventional women -> Reinforces patriarchal hegemony. Selling a lifestyle to the target audience Aspirational image -> You could be her, 'Are you an a-level beauty?' -> anchorage to the photo directly addresses viewer. Alfred Hitchcock -> intertextual reference to famous celebrity -> hig
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