It's Music video time.

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What is this 'Music video' you speak of?:
A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.

 Music videos are essentially a convergence of the music and video industries (crazy I know), booming in popularity within the 1980s in the form we know them today.

 Synergy - Where the interconnectedness of media products leads to a result of more a some of it's parts.

 But Byron, what are the BENEFITS OF SYNERGY?:

By using synergy, separate audiences may be targeted, for example: Men within their 20's during the 1980s were some of the most likely to purchase records but alongside this the least likely to watch television. 

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