Compare how media language creates meaning in the first two minutes to the video to Everlong by Foo Fighters, and the video to Riptide by Vance Joy.

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 Compare how media language creates meaning in the first two minutes to the video to Everlong by Foo Fighters, and the video to Riptide by Vance Joy. 


Kneejerk:

The music videos for both Everlong by  Foo Fighters, and Riptide by Vance Joy use unconventional, atypical media language,  this therein creating memorable music videos.

plan:
Steve Neale - Genre, repetition and difference.
Everlong features members of FF, VJ doesnt appear in his music video at all.
Lack of conventional dance segment, or singing by band.
Curran and Seaton - Power and profit -> Music videos are always products made to make a profit.
media language 

How intertextuality constructs meaning
Washed out. faded colours of Riptide -> reminsicent of 1970s cinema. -> Michelle Pfeiffer -> History of being typecasted as helpless woman.
Goofy Halloween costume MES of Everlong -> 1990s horror films 
The use of polysemy
'Everlong' and 'Riptide' both feature a prominent aspect of voyeuristic men attempting to take advantage of women expressing their  conventional gender performativity, in everlong, this is played for a joke, as the actor playing the role of the damsel in distress is a cross-dressed male rescued by someone fulfilling the role of the hegemonic male saviour stereotype. This could be taken as either as satire, or by some, an excuse to use sexist stereotypes without punishment. 
MES: Similarly, the sequence in riptide of an implied filmshoot, with quick pans from man-to-man, donning binoculars, camera equipment.
How media language positions audiences
The first segment of Everlong is similar to the vast majority of Riptide, featuring a black and white tracking shot up a stairwell passed a number of photographs of a couple, malicious, voyeuristic tone. -> Intertextuality to old monster films of the 1970s.


D: Media language refers to the ways in which a producer creates meaning their media text.
A: The music videos for 'Everlong' by Foo Fighters, and 'Riptide' by Australian Singer-Songwriter Vance Joy, use primarily unconventional, and atypical media language to create meaning.
C: the latter created with a lack of artist involvement in production, the team behind the video being asked to 'visually interpret the song's lyrics.'

Music video

  • Codes and conventions – performance/narrative/experimental features

  • Camera work (framing – shot types, angle, position, movement)

  • Editing – beat-matched?

  • Elements of continuity/montage

  • How does the video interpret the music and/or lyrics?

  • Structure/narrative

  • Intertextuality

  • Sound

  • Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up 

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