Daily Mail - One Last Moment With Her Prince

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Explore the ways in which representations are encoded through media language in the front page of this edition of The Daily Mail

Kneejerk: 
The Daily Mail makes usage of a series of sympathetic representations to align the reader with their ideological perspective.

Plan:

Context; Daily Mail -> Tabloid-> Lower-middle working class audience -> Pro-Royal.

MES: The various images of celebrities and models are all smiling -> Represents them in a positive, optimistic mood, reinforced by the high key lighting.

Royal colours -> Purple, lilac, and gold -> Connotations of royalty -> aligns the daily mail with the royal family/ monarchy -> Traditional.

anchorage of 'One last moment with her prince',  as the headline, lexis of sadness, with binary opposition of a fairytale.  -> Represents the queen akin to a princess by romanticising it's language.

Serif font used to represent the headline and it's copy as important by differing it from the bulk of the page that uses sans-serif. -> Similar typography to Daily Mail logo -> encodes the two as united.

Builds a narrative of shocking deaths through it's composition, and anchoring their headlined story of Prince Philip's death beside Helen McCrory's. -> 

DAC:
Representation refers to the construction of reality by a producer, in order to reinforce their ideological perspectives and agendas.  The Daily Mail, a British tabloid newspaper aimed primarily at a lower-middle working class target audience; Makes usage of a series of sympathetic representations to align the viewer with their ideology.

The Daily Mail immediately aligns itself with  pro-monarchy stance through the usage of purple, lilac and gold accent colors surrounding the page, all connotating to royalty, and leisure. Implying a sense of tradition to the the tabloid. 

The high-key lit images of royals, celebrities and model construct them in a positive manner, reinforced by the mise-en-scene of smiles to each. 

This is therein reinforced by the  royal iconography in their logo, and the mise-en-scene of the photographs 

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